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Many traditional hotel loyalty programs have been linking up with casino loyalty programs in recent years. This has provided them a foothold in Las Vegas, a city where mainstream brands have not had a strong presence. I think it's been a good move because those mainstream properties that did exist tended to be in off-strip locations that don't compare to the mega resorts bringing in all the tourists. (I had to look up the Westin Las Vegas to figure out where it is — and it's only one block away from Caesars.)
Caesars' Total Rewards and Starwood Preferred Guest were last to the altar but managed to create a partnership that I would place near the top of the pack. It's one notch below the Hyatt/MGM relationship for two main reasons: (1) It doesn't include an extensive status matching scheme, and (2) there is a cap of 10 on the number of elite-qualifying nights you can earn each year by staying at Caesars properties. To its credit, there are also many non-Vegas locations that participate, including Harrah's and Harvey's in Lake Tahoe with great access to the Heavenly ski resort. I'm more likely to spend a week there than in the desert.
I am not an expert on casino rewards programs, but when the Hyatt/MGM partnership came out I did my best to review MGM's M life program. Today I'll attempt to do the same with Caesars' Total Rewards.
Elite Status and Tier Credits
Total Rewards has four elite tiers that you can gain access to through accumulation of Tier Credits (TC). All members start out at Gold status and will earn Platinum status with 5,000 TC, Diamond status with 15,000 TC, and Seven Stars status with 150,000 TC. Let's assume you aren't going to earn Seven Stars, just as you probably wouldn't earn NOIR with M life.
Tier Credits are earned through gaming and other resort spend. You'll get 1 TC for each $5 played at a slot machine or $10 played at a video poker machine. TC awarded for table games depends on your length of play and average bet — but a good player probably will lose less money if it's a game of skill rather than chance.
Earning TC through resort purchases appear to be greatly accelerated as some of the resources I read suggested it had been 1 TC per $5 as early as January this year. But now Caesars is advertising the opportunity to earn 1 TC for every $1 spent at its hotels and at participating restaurants and shops.
Total Rewards members with Platinum, Diamond, and Seven Stars status (i.e., anyone but entry-level Gold members) can earn 100 TC for every stay — up to 2,500 TC per year — at a Starwood hotel after linking their SPG and Total Rewards accounts. By requiring some status up front it essentially prevents you from stumbling into status by accident through Starwood stays alone. It does help existing Total Rewards elites keep their status, but it's an interesting sign of how far the two programs go to prevent any semblance of a status match. Fortunately the earning process for eligible members is pretty automatic and easy to set up. Update: The partnership with SPG has ended, but you can still learn about other Total Rewards partners.
Finally, Total Rewards offers bonus TC when you earn a certain number in one 'day,' measured from 5 AM to 4:59 AM the following morning. This has lead to what is called 'Diamond in a Day' whereby if you earn 5,000 TC you can get 10,000 bonus TC and achieve the 15,000 TC necessary for Diamond status. I think the major issue here is exhaustion: one person reported success playing $10 hands at video poker for four hours, with a rather numb behind at the end of the ordeal. But we're all used to sitting in a plane for four hours or more, right? 😉
Rewards Credits
Similar to the difference between elite qualifying miles and award miles in airline programs, Total Rewards differentiates between Tier Credits that contribute to elite status and Rewards Credits that can be used for free play and comps. Rewards Credits (RC) are earned at the same rates as TC: 1 for every $5 on slots; $10 on poker; or $1 spent on rooms, shopping, and dining. Table games are variable. You can also get 1 RC for each $1 spent on various activities like a round of golf.
Redeeming RC is more complicated and less lucrative than earning them. There are also loads of other partners include fuel rewards, a Total Rewards Visa, and an online marketplace. If I were to do the Diamond in a Day challenge, I would earn 5,000 RC plus about 1,250 more for my hotel and dining expenses during the rest of the trip. 6,250 RC is only enough for a $25 gift card — a valuation close to 0.4 cents.
If you want to stick to travel, Total Rewards partners with Hawaiian Airlines, and you can exchange 2 RC for 1 HawaiianMile. Or, not surprisingly, they partner with SPG. I did a random search for hotels in Bali. A $140 room at the Westin Nusa Dua (also available for 10,000 Starpoints) was 22,500 Rewards Credits — a valuation close to 0.6 cents.
The 'best' deal is free play — assuming you want to gamble with your rewards and think you stand a chance at winning them back. You can't cash out if you lose it all. The amount of free play is proportional to your elite status, but works out to $1 per 200 RC for Gold members up to a maximum of $1 per 125 RC for Seven Stars.
Total Rewards Elite Benefits
You can find a complete list of elite benefits on the Total Rewards website, so I will not discuss them at length. The most consequential are those that concern discounts, priority service, and upgrades. Along the way you'll get spammed with special offers.
Everyone gets a 10-25% discount at casino gift shops and special pricing at select restaurants. Platinum members get a chance at room discounts based on play history as well as the option to transfer Rewards Credits to a friend. But the cap of 5,000 RC per year is worth at most $40 in free play to a Seven Stars member. It's my opinion that these benefits aren't worth much.
Diamond members who reach 15,000 TC start to get more meaningful perks like Diamond Lounges with free drinks and snacks as well as priority lines at restaurants, check-in, and other service areas. You'll get a $100 credit for a 'Celebration Dinner,' and additional benefits are awarded as you make your way to Seven Stars status.
Seven Stars members get many of the same Level 2 benefits but on every stay (and minus the airfare credit).
Get a Status Match
As I said earlier, there is no extensive status matching scheme, but there is one match available and a few other suggestions.
If you are a Seven Stars member of Total Rewards, you have achieved an invitation-only tier comparable to M life NOIR status and you probably don't need to read this post. But you do benefit from the only status match available, from Seven Stars to SPG Gold elite. There are no matches from any SPG tier to Total Rewards, nor are any other Total Rewards tiers able to match to SPG.
It's possible to buy your way into status with either program. Anyone can get the SPG Gold status as a benefit of the American Express Platinum Card for about $400-450. And those who apply for the semi-exclusive Founder's Card for a net cost of $295 can get Total Rewards Diamond status.
Conclusion
I think the whole Total Rewards program makes more sense than M life. Rather than talking about confusing terms like 'theoretical win' it's a more straightforward 'play this much and you'll get this many points.' On the other hand, all the bonus offers and improved earn rates on resort spend suggest a hint a desperation. (Caesars has been having financial issues for a while, partly since it lacks a major presence in Macau.)
But desperation is great as long as the benefits are still worthwhile and these seem to be okay. Most of the rewards, as always, will go to those who gamble a lot. I view elite status as a way to make the trip more enjoyable by cutting through all the crowds. Blowing loads of money at the blackjack table to earn status doesn't make sense to me. It might make sense if I could focus my expenses in certain areas, such as choosing to dine at participating restaurants and concentration my (limited) gambling at certain casinos.
To be cost-effective, the Founder's Card is the best approach to earning status with Total Rewards, though I'm not convinced the benefits are worth it. Platinum status with M life is an easier sell because it's included with my Gold Passport Diamond status.
That said, the 'Diamond in a Day' offer is appealing for less rational reasons. Playing video poker with perfect strategy is reported to offer odds of greater than 99%. It would take $50,000 of coin-in to earn 5,000 TC, and a 1% loss would be $500. The value of the Rewards Credits would be negligible: $33 of free play if I meet my goal. My guess is I won't play perfectly, and I haven't yet managed to sit at a machine for longer than 30 minutes. But if I can sip free drinks while I hold a little cheat sheet in front of me the whole time, maybe I can do it and at least have a story to share.
Read This Next
If you have ever been to a casino that is owned by Caesars Entertainment, then you probably know about their Total Rewards program and the Diamond card. Whether you have seen one of the Total Rewards pamphlets at the casino or noticed a 'Diamond members only' sign while waiting in the taxi line, you likely have a general idea of the benefits associated with being a Diamond member.
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For frequent players, having a Diamond card is basically the holy grail when it comes to the Total Rewards program, next to the ultimate achievement; Seven Stars. If you have one of these cards not only will you be able to skip the lines at the cashier and taxi pickup areas, but you'll also have access to the Diamond Lounge, comped rooms and exclusive offers, among other things.
This might all sound great, but in order to become a Diamond member in the Total Rewards program you'll need to rack up 15,000 tier credits, which is a difficult task for most casual gamblers. These tier credits are basically reward points that players earn by gambling or spending money at the casino. In order to better understand how a player reaches Diamond status, we have outlined the Total Rewards' Tier Credit system below.
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How to Earn Total Rewards Tier Credits
The most common way that Total Rewards cardholders earn tier credits is by gambling in the casino. Aside from gambling, however, members can also earn tier credits at any Caesars property by shopping, buying tickets to a show or spending money at one of the casino shops. Below we have listed how players earn Total Rewards tier credits:
Gambling
Slot Machines: 1 tier credit for every $5 wagered
Video Poker: 1 tier credit for every $10 wagered
Table Games: Varies (rated by the pit boss based on length of play, average bet amount and the type of game)
Poker: Varies (the amount of tier credits are based on length of play, limit and type of game)
Entertainment and Other
Entertainment: 1 tier credit for every $1 spent
How to Earn Total Rewards Tier Credits
The most common way that Total Rewards cardholders earn tier credits is by gambling in the casino. Aside from gambling, however, members can also earn tier credits at any Caesars property by shopping, buying tickets to a show or spending money at one of the casino shops. Below we have listed how players earn Total Rewards tier credits:
Gambling
Slot Machines: 1 tier credit for every $5 wagered
Video Poker: 1 tier credit for every $10 wagered
Table Games: Varies (rated by the pit boss based on length of play, average bet amount and the type of game)
Poker: Varies (the amount of tier credits are based on length of play, limit and type of game)
Entertainment and Other
Entertainment: 1 tier credit for every $1 spent
Dining: 1 tier credit for every $1 spent
Hotel: 1 tier credit for every $1 spent
Amenities: 1 tier credit for every $1 spent
Total Rewards Cards (in order of status)
Gold > Platinum > Diamond > Seven Star
Diamond in a Day Promotion
The most efficient way to become a Diamond member with Total Rewards is to utilize their Diamond in a Day promotion. This promotion awards new players a 10,000 tier credit bonus if they earn 5,000 tier credits within the first 24 hours of signing up. That means you'll only need to earn 5,000 tier credits (instead of the normal 15,000) within 24 hours of becoming a Total Rewards member.
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In case you're wondering how one can earn that many tier credits in 24 hours, we have listed some possible scenarios below:
– Wager a total of $25,000 at slots
– Wager a total of $50,000 at video poker
– Spend a combined $5,000 on entertainment, hotel rooms, amenities and/or shopping
Tracking Your Tier Credits
If you plan on taking advantage of the Diamond in a Day promo, it is important to keep track of how many tier credits you have during the first 24 hours. You can check your tier credits at one of the kiosks or Total Rewards Centers in the casino. For slots, video poker and most electronic games, points are updated in your account instantly. The only potential issue is that for table games, credits are reflected in your account after the table rating session is closed and someone enters the info into the system manually.
Diamond Card Benefits
– Receive special offers for gaming
– Earn Reward Credits
– Convert your Reward Credits into free play (200 RC = $1)
– Earn & Redeem Reward Credits on WSOP® poker play
– Free or discounted hotel rooms
– Gift up to 5,000 Reward Credits to a friend
– Get 15% off the best available advertised rate on rooms and suites
– No resort fees on any hotel stay
– Guaranteed Room with 72 hours notice in Atlantic City and Las Vegas
– Earn Reward Credits for shopping at participating retailers
– Earn Great Gift Wrap-Up points at select resorts and casinos
– Get 20% discounts at any Total Rewards casino gift shop
– Get exclusive pre-sale access to select shows
– Enjoy special member pricing at participating restaurants
– Free valet & parking at properties in Las Vegas and Atlantic City + many other locations.
– $100 Celebration Dinner dining credit
– Access to the Diamond Lounge at any Total Rewards property
– Access to priority lines*
– Use the VIP Reservations Hotline
*Priority lines are available at hotel check-in, select restaurants, casino cages and the Total Rewards Center
Now that you know all about Caesars' Total Rewards program and the Diamond card, I'll explain how I actually became a Diamond member during my first trip to Las Vegas via the Diamond in a Day promotion.
Starting Out at Caesars Palace Las Vegas
A few months after my 21st birthday, I took a short trip to Caesars Palace in Las Vegas to meet up with a few friends. I didn't have much experience gambling at that time, so I was unfamiliar with how player reward programs work. Needless to say, I didn't have a Total Rewards card so I ended up paying about $100/night for a standard room at Caesars. Goldfish slots game online.
Since this was my first time in Las Vegas and it was only the first day of a 3 day trip, I started out slow in the high-limit slots room playing $10/spin Wheel of Fortune. Before I started playing, one of my friend convinced me to get a Total Rewards card, so I went to the desk and signed up for one. With my new card, I began playing various $10/spin slots and ended up just about even.
After not hitting anything big in the high limit room, I made my way over to the main table games pit to play some blackjack ($25 min). After about an hour of betting $25-$100 per hand, I ended up with $600 from the original $1,000 I started with. So, before I lost all my money on the first day, we decided to get a taxi over to Old Vegas and play at The D.
When we got to The D, we immediately found the high limit blackjack room (which was completely empty). They had two 6-deck blackjack tables open, but no one was sitting at either one of them so we decided to play there. I decided to buy in for $600; the remainder of my bankroll. The minimum for blackjack in The D's high limit room was $25 at that time with a $1,000 max.
During the first shoe, I started out betting pretty low, but slowly increased my bets. After a few shoes, I was up a decent bit so I started betting $100-$500 per hand. By an act of god I went on a big run and must have won something like 100 out of 125 hands. At the end of the session my bankroll was up to $10,000. After playing some normal low/medium limit blackjack at a few other non-Caesars properties in Old Vegas I ended up the night with ~$11,000.
Diamond in a Day Promotion
For the rest of the night I didn't stray far from Caesars Palace, playing high limit Wheel of Fortune slots for $100/spin. As you can imagine, it didn't go very well. I was about $4,000 in the hole, until I hit a bonus spin for $5,000 so was unstuck. I also played a little blackjack and pai gow, but eventually I started to slowly lose all of the money that I won in Old Vegas at Caesars and Flamingo (both of which are Caesars Entertainment properties). I then became aware of the 'Diamond in a Day' promotion. The way it works is during the first 24 hours of getting your first Total Rewards Card, your points get multiplied by three. So I would now just need to hit 5,000 points to get a diamond card.
One of the annoyances of doing this in a 24 hour period is that your credits don't fully update for 24-48 hours, so you don't have a full grasp on how many points you have. It just means you have to really put in the effort. Knowing the many benefits of holding a diamond card, I tried my best. I would play blackjack betting $100/hand along with high limit slots. By the end of the next day after losing close to $10,000, I reached 15,000 tier credits and was now a Diamond Card owner. It was probably one of the most memorable moments that I've had at a casino, and I think it was worth it.
Aside from getting Diamond in a Day, they will comp your room and all charges associated with it. Once you have a Diamond Card, you also get comped rooms on all of your next visits to any Caesars Entertainment property.
Take-away: To get diamond in a day you do need to bet frequently during the first 24 hours and bet in high amounts. This means you will often lose a lot of money, but it might be worth it depending on how often you visit Caesars' casinos and the games you play.
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